Pantone has chosen a vibrant purple shade, named Ultra Violet as its colour of the year for 2018.
Described as a 'dramatically provocative and thoughtful purple shade'.
'The selection of Ultra Violet speaks to our shared desire for deeper understanding in an increasingly complex landscape, and our eagerness to experiment to reach that level,' said the company.
The Pantone colour institute has been choosing a colour of the year since 1999. The colour of the year is one moment in time that provides strategic direction for the world of trend and design.